sugar snap peas.

It created this snowball effect of new customers for us, and without meaning to they became our extended community..It helped to clarify our direct-to-consumer focus.

Part of that meant we had to stop doing a lot of things that we used to do.We had to stop doing that heavy-volume custom orders, because the supply chains of the world were just shutting down on us.We had to start saying no to certain [outlandish] ideas that people would bring to us, because we just couldn't deliver.

And we realized that it was better for the organization.And at the end of the day, the customer was happier with just taking one of our core products that really works, versus us inventing something from zero every single time..

But it took a pandemic and eight years to come to that conclusion.

Sometimes challenges push you out of your comfort zone enough for you to wake up and look at reality.6 tablespoons unsalted butter, at room temperature, plus more for greasing.

3 large eggs plus 2 large egg yolks, at room temperature.2/3 cup unsulfured molasses.

1/4 cup buttermilk.2 cups sifted cake flour.